SONY BE ALPHA
4 DIFFERENT CREATORS
4,580 KILOMETRES
1 KICKASS CAMERA
WHO WILL EMERGE, THE ALPHA?
LOOKING FOR SONY’S NEXT
ALPHA CREATOR
The all new Sony A7R4 was about to hit the market and we were on the hunt to find
the next creator that could handle its prowess.
We launched the Be Alpha video to kickstart our campaign,
highlighting the passion, drive, sweat and tears it takes to be an ALPHA.
THE SEARCH BEGINS
How?
On the platform that we knew every creator would be on - Instagram.
Creators would need to pick a side they identified with LIGHT OR DARK
and post a photo that would best showcase their style and creativity.
In the end, 4 finalists were chosen and this was where their journey
began, 4,580kms away in Kitakyushu, Japan.
WHAT’S YOUR ALPHA PERSONA?
We then created a series of videos that ran alongside the Alpha campaign,
highlighting the distinct flavour and personalities that sits within different kinds of creators
and emphasising on the versatility of the A7R4, no matter what type of creator you identify with.
THE ADVENTURER, THE VISIONARY, THE STORYTELLER & THE WANDERER.
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