SONY ALPHA CREATOR
THE NEXT GENERATION
OF CREATORS
The line of Sony Alpha cameras doesn’t need any introduction to the world of makers and doers.
The Alpha series constantly pushes the boundaries of what a camera can do
and places the power in the hands of creators so that their curiosity and ideas can turn into reality.
We went searching through 5 million people for the next generation of content creators
that could represent what it means to be Alpha.
ALPHA CREATOR
TO PUSH BEYOND BOUNDARIES,
DRIVE PASSION TO THE NEXT LEVEL
& BRING A UNIQUE PERSPECTIVE
TO THE WORLD THROUGH THEIR LENS.
We created a 360 campaign that went full circle from online to offline.
The 3 finalists were chosen through a contest that started on social and held in Japan through a collaboration with Tottori tourism board. We also involved the social community through the journey with content on Instagram and they were part of the final crowning
of the Alpha Creator by turning their likes into votes.
Sony professionals and KOLs were also brought to act as mentors and create content that were then used on Sony’s social platforms to further educate and benefit the creative community.