GO BEYOND WITH SONY’S A7C
UNCOMPROMISING FULL-FRAME QUALITY WITH THE WORLD’S
SMALLEST AND LIGHTEST COMPACT FULL-FRAME CAMERA
CREATORS WHO PUSH
BEYOND THE LIMITS
The first of its kind, the new full-frame compact camera, the Sony A7C is the perfect balance of style and functionality.
Together with Sony, we embarked on a journey to unveil this masterpiece with a campaign that showcases
the capabilities of the camera and how it can take passion to the next level.
IT’S TIME TO GO BEYOND AND BREAK BARRIERS WITH THE A7C.
THE EMBODIMENT OF HYPEBEAST
Made to stand out, the Sony A7C embraces the creators' need to break free and go further. Featuring Aik Soon -
the rising creator in Singapore's photography community, we took everyone on a journey through Singapore’s nightscape.
Together with Aik Soon we scoured the darkest of alleys and explored the unknown spaces in Singapore,
capturing the beauty of the A7C and bringing it to life through our key visual and situational photography.
IT’S TIME TO MOVE BEYOND
A series of social assets from organic content to paid ads were rolled out across multiple phases of the campaign:
Teaser, Announcement, and Official Launch.
We also leveraged the interactivity of Instagram Stories to encourage users to watch and engage with the Sony A7C’s key features:
Low-Light performance, Full-Frame Capability, Sleek Design, Compact and Lightweight Body.
PUSHING THE LIMITS
With the ever-changing digital landscape, we understand that consumers attention span is getting shorter and shorter.
Thus, we created unskippable 6-second bumper ads to be used on Youtube that highlighted the beauty of the A7C in a punchier form,
delivering more impact and better ad recall.
