REDEFINE MOMENTS
WITH THE WORLD’S SMALLEST AND LIGHTEST
COMPACT FULL-FRAME CAMERA
CHALLENGE THE NORM
AND GO BEYOND
The Sony A7C is the perfect balance of style and functionality.
After a successful launch for the new Sony A7C, we came back with our next push for
this awesome camera. Showcasing its every detail and capabilities, in all of its shining glory.
IT’S TIME TO GO BEYOND CONVENTIONS WITH THE A7C.
CHALLENGE THE STATUS QUO
Made to stand out, the Sony A7C embraces the creators' need to break free and go further. Being the world’s
smallest and lightest full-frame camera, we empower every creator to Go Beyond what they have shot before and to create
new statements and moments.
IT’S TIME TO MOVE BEYOND
A series of social assets from Facebook collection ads to paid ads were rolled out across this 2nd phase campaign
We also leveraged the interactivity of Instagram Stories to encourage users to watch and engage with the Sony A7C’s USPs:
Aesthetics, Full-Frame Capability, Flipscreen, Lightweight Body.
EXPERIENCE INNOVATION
What better way to showcase all the assets then by putting them all together in a canvas ad,
allowing consumers to view the camera in all of its glory, understand its capabilities and USPs before
making their purchase at the online store.
