COME INTO YOUR OWN
POSITIVITY. FEMININITY. RESILIENCE. COURAGE. FREEDOM.
COME INTO YOUR OWN
For Love, Bonito’s brand refresh, we produced 6 videos and 18 key visuals.
At the heart of these products was a story of blossoming.
A story of living life on our own terms,
of taking the time to become who we are meant to be.
THE JOURNEY OF BECOMING.
COME INTO YOUR OWN
In addition to a main video piece, we also brought the stories of 5 women to the fore—
each with their own stories of blooming into their best selves. Over the course of 3 days,
these 5 women from across the globe came together to tell the stories
of their own unique journeys.
The Sunflower.
Radiating positivity, Rachel’s story underscores happiness as a choice rather than circumstance. Strength is choosing to look on the bright side.
The Protea.
Helen’s story tells of how she found the courage to do things differently. Courage is celebrating uniqueness and diversity, and not shying away from it.
The Bird of Paradise.
To be free, is to be yourself. Mili’s journey of finding freedom is also her journey of learning to be comfortable just being herself.
The Lotus.
Jillian’s experience of starting over shows the grace and quiet strength in resilience. We change with the seasons, and bloom where we are planted.
The Lily.
Nalisa’s story of acceptance speaks to how we can live authentically and confidently. Beauty and femininity are not fixed states, but a state of acceptance.
ONE OF A KIND.
COME INTO YOUR OWN
Key visuals created for retail and online usage. Each visual brings out the unique
individuality and flair of each woman, together with a flower
that embodies a trait they distinctively possess.
